Animation Market - Global Market Share, Trends, Analysis and Forecast, 2023-2032

The global animation market size was estimated to be US$ 422.73 Billion in 2022 and is expected grow at a CAGR of 5.5% between 2023 to 2032.

Animation is a technique used to create the illusion of motion and change by rapidly displaying a sequence of static images that minimally differ from each other. The frames of an animation are shown in rapid succession, giving the impression of continuous movement. Animation is used in a wide range of applications and industries, including entertainment (such as animated films and television shows), education, advertising, and video games.

Animation is used to tell stories, convey information, and evoke emotions in a way that live-action media cannot. Its versatility makes it a popular choice for creating engaging and interactive experiences, and its ability to bring characters and worlds to life makes it a powerful tool for storytelling.

Animation can also be used to create simulations and visual effects that would be too expensive, dangerous, or difficult to produce in real life. For example, animators can create detailed simulations of complex systems, such as weather patterns, to help researchers and meteorologists better understand these phenomena.

Major drivers for growth:

Increasing demand for animated content in the gaming industry is boosting the market growth

The global animation market has been driven by several key factors including technological advancements, growing demand for content, increased advertising revenue, and expansion into emerging markets. Technological advancements have enabled the creation of more complex and realistic animations, while the growth of the middle class in emerging markets has led to increased demand for high-quality animated content.

The success of animated franchises such as Disney's "Frozen" and "Toy Story" has also demonstrated the demand for quality animated content. Additionally, animation is an effective tool for advertising and marketing, leading to increased advertising revenue for the industry. The rise of the middle class in emerging markets such as China and India, as well as increased investment in the animation industry, has also contributed to the growth of the global animation market.

Offering segmentation of Global Animation Market:

Animation services segment is the largest due to the increasing demand for animated content

On the basis of offering, the market is segmented into animation software, and animation services. Among these segments, the animation services segment is the largest due to the increasing demand for animated content and the need for specialized animation services to produce high-quality animations.

The increasing demand for animated content across various industries, such as film and television, advertising, and gaming, is driving the growth of the animation services segment.

On the other hand, the animation software segment is the fastest-growing due to the increasing adoption of animation software among individuals and organizations for the creation of animations.

The advancements in technology and the increasing availability of affordable and user-friendly animation software have made animation more accessible, enabling individuals and organizations to create high-quality animations without the need for specialized animation services.

Product type segmentation of Global Animation Market:

Rising use of 3D technology in the creation of animations is driving market growth

On the basis of product type, the market is segmented into 2D Animation, 3D Animation, Motion graphics, Stop Motion, and Other Animation type. Among these segments, the 3D animation segment is the largest segment owing to the increasing use of 3D technology in the creation of animations, which has allowed for the creation of more complex and realistic animations.

The popularity of 3D animation in the film and video game industries has also driven its growth, with many successful franchises utilizing 3D technology.

While the fastest growing segment in the global animation market is Motion graphics. This is due to the growing demand for engaging and visually appealing content in advertising and marketing, as well as its increasing use in the creation of explainer videos and other types of content.

The versatility of motion graphics and its ability to effectively communicate information and ideas has made it an attractive option for companies looking to promote their products and services. The increasing use of motion graphics in digital advertising, such as on social media platforms, has also driven its growth.

Industry type segmentation of Global Animation Market:

Media and Entertainment is largest industry type due to the growing use of animation in film and television production

On the basis of the industry type, the market is segmented into Education, Media and Entertainment, Aerospace and Defense, Automotive, Healthcare, and other industries.

The Media and Entertainment segment is the largest industry type segment in the animation market. This is due to the growing use of animation in film and television production, as well as the increasing demand for animated content in the gaming industry. Key trends in this segment include the increasing use of computer-generated animations, the growing demand for high-quality animated content, and the increasing use of animation in virtual and augmented reality experiences.

The fastest-growing industry type segment in the animation market is the Healthcare segment. This growth is driven by the increasing use of animation in medical education and training, as well as the growing use of animation in medical visualization and surgical planning.

Key trends in this segment include the development of more advanced medical animation software, the increasing use of virtual and augmented reality in medical education, and the growing use of animation in telemedicine and remote patient consultations.

Other industry-type segments, such as Direct, Education, Aerospace and Defense, Automotive, and others, are also growing and each serves a unique niche within the animation market. The growth of these segments is driven by the increasing use of animation in various industries, as well as the growing demand for high-quality animated content.

Regional trends of the Global Animation Market:

Growing demand for high-quality animated content is driving Asia-Pacific animation market growth

Geographically, the global animation market covers North America, Europe, Asia-Pacific, Middle East and Africa, and South America. Among these segments, the Asia-Pacific region is the largest as well as fastest growing segment owing to the presence of major animation markets in countries such as China, Japan, and South Korea, as well as the growing demand for animation in the region, driven by the increasing use of animation in various industries and the growing popularity of animated content.

The growing demand for high-quality animated content and the increasing use of animation in advertising and marketing are also driving the growth of the Asia-Pacific animation market.

Key players and market strategies:

The key growth strategies adopted by companies operating in the global animation market include expanding their geographic presence, diversifying their product offerings, investing in research and development, and forming partnerships and collaborations. Companies are seeking to expand their geographic presence by opening new offices, establishing distribution networks, and entering new markets, particularly in Asia-Pacific, where the demand for animation is growing rapidly.

Diversifying their product offerings is another key growth strategy for companies in the animation market. This involves expanding into new product categories and developing new and innovative animation technology and techniques. Companies are also investing in research and development to create new and innovative animation products and services that meet the evolving needs of their customers.

Partnerships and collaborations with other companies, such as content producers, software companies, and technology providers, are also an important growth strategy for companies in the animation market, as they help these companies to access new markets and customers, as well as to develop new and innovative products and services.

Some of the biggest companies operating in the global animation market are Aardman Animations (United Kingdom), Cartoon Network Studios (United States), DreamWorks Animation (United States), Illumination (France), Disney Television Animation (United States), Laika (United States), Nickelodeon Animation Studio (United States), Pixar Animation Studios (United States), Redtwist Media (Canada), Sony Pictures Animation (United States), Studio Ghibli (Japan), Studio Mir (South Korea), Warner Bros. Animation (United States), WildBrain (United Kingdom), Xilam Animation (France), and many more.

Market Segmentation:

By Offerings

• Software
• Services

By Product Type

• 2D Animation
• 3D Animation
• Motion graphics
• Stop Motion
• Other

By Industry

• Education
• Media and Entertainment
• Aerospace and Defense
• Automotive
• Healthcare
• Others

By Region

• North America
  • United States
  • Canada
  • Rest of North America
• Europe
  • Germany
  • United Kingdom
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  
  • Japan
  • India
  • China
  • Australia
  • South Korea
  • Rest of Asia Pacific
• Middle East & Africa
  •  UAE
  • Saudi Arabia
  • South Africa
  • Rest of the Middle East & Africa
• South America
  • Brazil
  • Rest of South America

1. Introduction
   • Research Objectives
   • Report Assumptions
   • Research Methodology
   • Abbreviations
2. Preface
   • Market Definition
   • Report Scope and Market Segmentation
   • Research Highlights
3. Market Synopsis: Global Animation Market
4. Global Animation Market Qualitative Analysis
   • Trends
     • Market trends
     • Technology Trends
   • PESTLE Analysis (For 3 prominent countries)
   • Market Influencers
     • Driving Forces
     • Hindering Forces
     • Opportunities
   • COVID-19 impact
   • Porter’s Five Forces Analysis
   • Value Chain Analysis
5. Global Animation Market Analysis and Forecast, by Offerings
   • Overview and definitions
   • Key segment analysis
   • Global Animation Market Estimates (US$ Mn), by Offerings, 2019 – 2032
     • Software
     • Services

6. Global Animation Market Analysis and Forecast, by Product Type
   • Overview and definitions
   • Key segment analysis
   • Global Animation Market Estimates (US$ Mn), by Product Type, 2019 – 2032
     • 2D Animation
     • 3D Animation
     • Motion graphics
     • Stop Motion
     • Other

7. Global Animation Market Analysis and Forecast, by End Use Industry
   • Overview and definitions
   • Key segment analysis
   • Global Animation Market Estimates (US$ Mn), by End Use Industry, 2019 – 2032
     • Education
     • Media and Entertainment
     • Aerospace and Defense
     • Automotive
     • Healthcare
     • Others

8. Global Animation Market Analysis and Forecast, by Region
   • Overview and definitions
   • Key segment analysis
   • Global Animation Market Estimates (US$ Mn), by Region, 2019 – 2032
     • North America
     • Europe
     • Asia Pacific
     • Middle East & Africa
     • South America

9. North America Animation Market Analysis and Forecast
   • Overview and definitions
   • Key segment analysis
   • North America Animation Market Estimates (US$ Mn), by Offerings, 2019 – 2032
     • Software
     • Services
   • North America Animation Market Estimates (US$ Mn), by Product Type, 2019 – 2032
     • 2D Animation
     • 3D Animation
     • Motion graphics
     • Stop Motion
     • Other
   • North America Animation Market Estimates (US$ Mn), by End Use Industry, 2019 – 2032
     • Education
     • Media and Entertainment
     • Aerospace and Defense
     • Automotive
     • Healthcare
     • Others
   • North America Animation Market Estimates (US$ Mn), by Country, 2019 – 2032
     • United States
     • Canada
     • Rest of North America

10. Europe Animation Market Analysis and Forecast
    • Overview and definitions
    • Key segment analysis
    • Europe Animation Market Estimates (US$ Mn), by Offerings, 2019 – 2032
      • Software
      • Services
    • Europe Animation Market Estimates (US$ Mn), by Product Type, 2019 – 2032
      • 2D Animation
      • 3D Animation
      • Motion graphics
      • Stop Motion
      • Other
    • Europe Animation Market Estimates (US$ Mn), by End Use Industry, 2019 – 2032
      • Education
      • Media and Entertainment
      • Aerospace and Defense
      • Automotive
      • Healthcare
      • Others
    • Europe Animation Market Estimates (US$ Mn), by Country, 2019 – 2032
      • Germany
      • United Kingdom
      • Italy
      • France
      • Spain
      • Rest of Europe

11. Asia Pacific Animation Market Analysis and Forecast
    • Overview and definitions
    • Key segment analysis
    • Asia Pacific Animation Market Estimates (US$ Mn), by Offerings, 2019 – 2032
      • Software
      • Services
    • Asia Pacific Animation Market Estimates (US$ Mn), by Product Type, 2019 – 2032
      • 2D Animation
      • 3D Animation
      • Motion graphics
      • Stop Motion
      • Other
    • Asia Pacific Animation Market Estimates (US$ Mn), by End Use Industry, 2019 – 2032
      • Education
      • Media and Entertainment
      • Aerospace and Defense
      • Automotive
      • Healthcare
      • Others
    • Asia Pacific Animation Market Estimates (US$ Mn), by Country, 2019 – 2032
      • China
      • Japan
      • South Korea
      • India
      • Australia
      • Rest of Asia Pacific

12. Middle East & Africa Animation Market Analysis and Forecast
    • Overview and definitions
    • Key segment analysis
    • Middle East & Africa Animation Market Estimates (US$ Mn), by Offerings, 2019 – 2032
      • Software
      • Services
    • Middle East & Africa Animation Market Estimates (US$ Mn), by Product Type, 2019 – 2032
      • 2D Animation
      • 3D Animation
      • Motion graphics
      • Stop Motion
      • Other
    • Middle East & Africa Animation Market Estimates (US$ Mn), by End Use Industry, 2019 – 2032
      • Education
      • Media and Entertainment
      • Aerospace and Defense
      • Automotive
      • Healthcare
      • Others
    • Middle East & Africa Animation Market Estimates (US$ Mn), by Country, 2019 – 2032
      • UAE
      • Saudi Arabia
      • South Africa
      • Rest of MEA

13. South America Animation Market Analysis and Forecast
    • Overview and definitions
    • Key segment analysis
    • South America Animation Market Estimates (US$ Mn), by Offerings, 2019 – 2032
      • Software
      • Services
    • South America Animation Market Estimates (US$ Mn), by Product Type, 2019 – 2032
      • 2D Animation
      • 3D Animation
      • Motion graphics
      • Stop Motion
      • Other
    • South America Animation Market Estimates (US$ Mn), by End Use Industry, 2019 – 2032
      • Education
      • Media and Entertainment
      • Aerospace and Defense
      • Automotive
      • Healthcare
      • Others
    • South America Animation Market Estimates (US$ Mn), by Country, 2019 – 2032
      • Brazil
      • Argentina
      • Rest of South America

14. Competition Analysis – Global Animation Market
    • Market Composition
    • Market Share Analysis (%), by Supplier (2022)
    • Company Profiles
      • Aardman Animations
        • Business overview
        • Geographic presence
        • Product portfolio
        • Financial facts
        • Relevant news and strategic view
      • Cartoon Network Studios
      • DreamWorks Animation
      • Illumination
      • Disney Television Animation
      • Laika
      • Nickelodeon Animation Studio
      • Pixar Animation Studios
      • Redtwist Media
      • Sony Pictures Animation
      • Studio Ghibli
      • Studio Mir
      • Warner Bros. Animation
      • WildBrain
      • Xilam Animation

15. Conclusion & Recommendations