Energy drinks are beverages that contain high concentrations of stimulants, mainly caffeine, and others including taurine, ginseng, guarana, and others. It is consumed mainly because it enhances physical performance along with an increased mental alertness. Energy drinks may or may not be carbonated. These types of drinks differ from sports drinks, the latter of which are primarily used to replace the combination of electrolytes and water, taken during or after physical activity. In addition, the energy drinks are differentiated from beverages like tea and coffee, on the grounds that those are brewed, and contain lesser ingredients, and may also be decaffeinated.
Manufacturers of energy drinks claim that their products help enhance energy levels of the consumer. One of the key factors responsible for the growth in the popularity of energy drinks is that they provide an instant boost of energy alongside mental and physical stimulation. Furthermore, taurine, a major component of these drinks, is essential for cardiovascular function and skeletal muscle development.
These factors act as the substantial drivers of the global energy drinks market. Moreover, increase in health consciousness along with change in consumer lifestyle and rise in awareness toward health wellness products are anticipated to positively impact the market growth in the near future. Additionally, the growth of the global energy drinks market industry is driven by rise in popularity of these drinks amongst teenagers. Due to a wide range of flavour combinations available, in attractive colors and packaging’s, this market is receiving a major boost. On the contrary, the change in consumer preference toward consumption of beverages, and the leading of healthy lifestyles today, is expected to create lucrative opportunities for market expansion during the forecast period.
The nonalcoholic market led the type segment of the energy drinks market, and holds the highest share in the energy drinks market, owing to the fact that nonalcoholic drinks boost the energy by improving physical and cognitive performance. In addition, presence of caffeine in nonalcoholic energy drinks provides the user with a rise in general alertness, an improved memory function, and gives the feeling of elevated mood. This segment captured the maximum share of in the forecast period.
Furthermore, this market segment is anticipated to grow at a significant rate during the forecast period. This is owing to the fact that over the past few years, the nonalcoholic energy drinks segment has been transformed from being a niche product category that is available to only a very narrow market segment, to being one of the most rapidly growing product categories in the global energy drinks market. The rise in popularity amongst the next generation of teenagers, and an increase in health consciousness are anticipated to foster the growth of the nonalcoholic energy drinks segment during the forecast period.
North America dominated the global energy drinks market. However, Asia-Pacific is anticipated to grow at the fastest pace throughout the forecast period, on account of the increase in disposable incomes and change in demographics. Asia-Pacific along with North America contributed almost 55% in the global energy drinks market share. The energy drinks market in the region of North America, is primarily driven by an increase in the health concerns and the general rise in awareness regarding the benefits of consuming energy drinks.
Ease of availability of the energy drinks across diversified platforms, ranging from modern trade and online sales channels, to the traditional restaurants and cafes, has resulted in the regional expansion of this market. In addition to this, a rise in the penetration of retail sales of these energy drinks, which come in various different packaging types, bottles, cans, etc, has augmented the growth of the energy drinks market.
Key players of the Energy Drinks Market include Red Bull, Monster Beverage Corporation, Rockstar Inc., The Coca-Cola Company, PepsiCo, Arizona Beverage Company, National Beverage Corp., Dr. Pepper Snapple Group, Living Essentials, and Cloud 9.
The Energy Drinks Market is segmented as:
By Type
By End User
By Region
The base year considered in energy drinks market report is 2021.
Some key players operating in the energy drinks market include Red Bull, Monster Beverage Corporation, Rockstar Inc., The Coca-Cola Company, PepsiCo, Arizona Beverage Company, National Beverage Corp., Dr. Pepper Snapple Group, Living Essentials, and Cloud 9.
Increase in health consciousness along with change in consumer lifestyle and rise in awareness toward health wellness products are anticipated to positively impact the market growth in the near future.
The nonalcoholic market led the type segment of the energy drinks market, and holds the highest share in the energy drinks market, owing to the fact that nonalcoholic drinks boost the energy by improving physical and cognitive performance.
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