Tea is considered as traditional drink, particularly in several Asia Pacific countries. It is most popular form of casual drinks, which is consumed in volumes on a day-to-day basis. Rising popularity of tea among millennial, coupled with increased number of cafés offering wide variety of tea flavors are expected to drive industry growth over the past few years.
Swift increase in number of Quick Service Restaurants (QSR) that specializes in rapid delivery of tea packaged products has further fostered market progress over the past few years. Countries such as, India, China, Thailand, Malaysia, Japan and Indonesia are leading APAC market with significant growth over the past few years.
The report titled “OOH Tea Market - Global Market Share, Trends, Analysis and Forecasts, 2023-2032” wherein 2021 is historic period, 2022 is the base year, and 2023 to 2032 is forecast period. Additionally, the study takes into consideration the competitive landscape, wherein the report would provide company overview and market outlook for leading players in the global OOH tea market.
Furthermore, the report would reflect on the key developments, global & regional sales network, business strategies, security & exchange overview, research & development activities, production facilities, product portfolio, employee strength, and key executive, for all the players considered under the scope of study.
For instance, Unilever Group operates through three business segments namely BEAUTY & Personal Care, Foods & Refreshment, and Home Care. Moreover, the company offers OOH Tea under the Foods & Refreshment business segment which generated a revenue of US$ 22.64 Bn in 2018.
Global OOH tea market study takes into consideration market segmentation based on tea type, package type, end use, and geography. Based on tea type, the market is sub-segmented into black tea, green tea, herbal tea, matcha tea, oolong tea, and others. Based on package type, the market is sub-segmented into loose tea, tea bags, bottled, and canned tea. Based on end use, the market is segmented into quick service restaurants, restaurants, bars & pubs, hotels, café/coffee shop chains, work places, outdoor, and others. Based on geography, the market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
Additionally, the study provides in-depth analysis of individual company considered under the scope of study with a focus on all operating business segment, and would identify the segment of the company focusing on OOH tea market. Further, market share of company in the global market would also be calculated.
For instance, OgilvyAction has been appointed by Brooke Bond Lipton Tea to handle a combination of digital and out-of-home activities on a project basis. The agency will handle the project for a period of three to six months. Tribal DDB is the agency on record for the business.
The report study takes into consideration the key competitive information such as business strategy, product portfolio, key development, SWOT analysis, and research and development focus of all the OOH tea companies. Furthermore, the global OOH tea market study would take into consideration the participants engaged throughout the supply chain and value chain of the market, along with their contribution.
Product portfolio would focus on all the products under the OOH tea business segment of the company. Similarly, the recent development section would focus on the latest developments of company such as strategic alliances and partnerships, merger and acquisition, new product launched and geographic expansion in the global OOH tea market.
For instance, NESTLÉ reported revenues of US$ 90.65 Billion in 2018 and the segment and geographic analysis of the company indicates that Nutrition and Health Science is the dominating revenue segment of the company, with the Americas being the major revenue generating region.
Major players dominating the global market include Pepsico, Inc., The Coca Cola Company, Nestle S.A., Starbucks Corporation, Dilmah Ceylon Tea Company PLC, Bettys and Taylors Group Limited, The Republic of Tea, and Celestial Seasonings, Inc.
Segmentation:
By Tea Type
- Black Tea
- Green Tea
- Herbal Tea
- Matcha Tea
- Oolong Tea
- Others
By Package Type
- Loose Tea
- Tea Bags
- Bottled
- Canned Tea
By End Use
- Quick Service Restaurants
- Restaurants
- Bars & Pubs
- Hotels
- Café/coffee Shop Chains
- Work Places
- Outdoor
- Others
By Geography
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
