The packaging printing market is undergoing a tremendous change in landscape as new technology like lase-based printing, 3D printing, and growth of new modes of distribution like e-commerce promise new opportunities, and challenges. The market conventionally catered to sectors like food and beverage, cosmetics, and pharmaceuticals. These sectors are undergoing tremendous change as shifting demand among consumers for more natural, organic food, and beverage products promises to present new opportunities. Moreover, it will also open new opportunities for new players as packaging products like banana leafs promise to make way for more experimentation in the packing printing market in near future.
Growth of E-Commerce amidst Covid-19 Pandemic Promises Major Boost
The covid-19 crisis provided a major boost for e-commerce globally. As the covid-19 pandemic hit, countries around the world announced lockdowns, forcing consumers to shift to e-commerce, and increase demand for packed products. The crisis also showed rising consumer awareness for products with messaging, more health awareness, and demand from manufacturers for efficiency, and safety during logistic operations. Moreover, the covid-19 crisis also resulted in major addition of new consumer base, and businesses, thanks to expansion of digitalization. This has led to a domino effect across industries, leading to rising demand for packaged printing in industries like chemicals, luxury goods, and construction among others. Despite the promising growth of e-commerce, the counterfeit products online present a major challenge to established large players in the market. Hence, players in the packaging printing market can benefit from investing in solutions like 3D printing, or Holograms to provide decorative, and inimitable brand value to end-users in the near future.
Pharmaceutical Sector, and Cosmetic Sector Will Drive Tremendous Growth
Despite robust growth in sectors like Food & Beverage, it remains a potentially risky proposition, as demand for conventional products like meat-based food products, soft drinks continues to stagnate. This has led to growth of natural-ingredient based products, leading to more demand for experimentation, hence increasing risks, and opportunities for players in the packaging printing market. However, sectors like pharmaceutical and cosmetic promise tremendous growth as factors like rise in chronic illnesses, growth of e-pharmacies, and demand for small-portion packaging in cosmetics promise new venues of growth.
Incidences of chronic illnesses including Cancer, Diabetes, and Strokes, continue to grow in the developed world. Moreover, as demographics shift, main economies like the USA, France, Germany, Italy, Spain, among others will house larger elderly population than ever before. Moreover, the elderly often unfamiliar with technology, will drive demand for easy-to-read, accurately labeled, and simple designs in the near future. This will drive demand functional packaging, which is easy to undertake, and requires low-cost investments to enter markets.
Technological Advancement to Drive Demand for Luxury Cosmetic Goods
Thanks to changing consumer demand in the cosmetic industry, packaging has become a far more important aspect of product branding. Today, as social media lowers barriers to entry for new players; large players are forced to invest in more user-experience in packaging, labelling, and convenience. Moreover, the cosmetic industry market continues to witness major shifts in consumer demand, as working women remain key demographics, apart from young millennials. With a growing focus on working women, the demand for easy-to-open, easy-to-shut, and easy-to-use products will witness major growth in near future. Thanks to technological advancement like 3D printing, the promise of packaging innovation remains a prominent prospect in the packaging printing market.
Moreover, the 3D printing also promises to deliver more power in price-control to small players, as distribution will likely undergo major shifts during the forecast period. The small players in packaging printing may have more say in pricing, as personalized branding, packaging, and user-experience remains key to large players, and subsequently for luxury goods in the cosmetic industry.
Major players active in the global packing printing market include A B Graphic International Ltd.; Bell Printers Pvt. Ltd.; Dai Nippon Printing Co. Ltd.; DuPont de Nemours Inc.; Flexo Image Graphics Pvt. Ltd.; Flint Group; Frontier Label Inc.; Mondi Group; Parksons Packaging Ltd.; Xerox Corp. and others.
The Packaging Printing Market is segmented as follows:
By Type
- Corrugated
- Flexible
- Folding cartons
- Label & Tags
- Others (includes Wood & Textile)
By Printing Technology
- Flexography
- Gravure
- Offset
- Screen Printing
- Digital
By Printing Ink
- Solvant-based
- UV-based
- Aqueous
- Others (Latex inks, dye sublimation ink etc)
By Application
- Food & beverage
- Household & cosmetics
- Pharmaceutical
- Others (includes automotive and electronics industries)
By Geography
- North America
- Europe
- Germany
- UK
- France
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia
- Rest of APAC
- South America
- Brazil
- Rest of South America
- Middle East & Africa
- UAE
- South Africa
- Saudi Arabia
- Rest of MEA
