Pharmaceutical Labelling Market

The pharmaceutical labelling market will likely register robust growth in the near future, as e-pharmacy, and growing demand to cater to chronic illnesses drives growth. World Health Organizations estimates that NCDs or Non-Communicable Diseases remain leading cause of death worldwide, as over it kills over 41 million people each year. Moreover, this translates to over 71% of total recorded deaths globally. The NCDs like heart disease, diabetes, strokes are also starting to plague among younger population, due to growth of sedentary lifestyle, limited access to medical treatments, and low adherence to medicines.

The e-pharmacy market promises to solve two major issues including limited access to treatment for rural folks who suffer proportionately more due to NCDs in major countries like the US. Moreover, WHO also notes that treatment outcomes can be significantly better with strict adherence to medical schedules. NCDs often require long-term care, which is becoming a rare treat for patients as nuclear households, and demand for a mobile workforce make patients more vulnerable. However, e-pharmacy promises to couple essential feature like digital alerts, along with medication to improve treatment outcomes. The demand for chronic illnesses, and stringent legislations guiding labelling, and rising demand for RFID tags to monitor health data will be a major boost for growth for the pharmaceutical labelling market.  

E-Commerce to Drive Demand for Pressure-Sensitive, and Decorative Labels

The rising influx of e-pharmacy amidst the Covid-19 crisis remains a major opportunity for growth for the pharmaceutical labelling market. The e-commerce industry requires more detailed, decorative, and safe packaging to communicate with end-users. The indirect selling also requires labels, and packaging that can withstand high-pressure situations which can potentially occur during transportation. Moreover, the labels remain an essential tool for e-pharma to track, monitor, and drive growth of products. This will likely drive strong growth of the pressure-sensitive labels, along with highly decorative properties. The rising growth of inventory management systems even among bricks, and mortar pharmacies will also drive growth of the RFID-tagged labelling, as home-delivery, and data monitoring become more essential to drive growth across industries.

Rise in Counterfeit Products, and Strong Application in E-Pharma Brightens Prospect

The e-commerce industry continues to remain a minefield for many consumer goods, as low-cost copycats continue to flood online markets with cheap imitations of branded products. This concerns the pharmaceutical industry in a fundamentals way. On one hand, it puts the credibility of entire e-pharmacy market at stake, risking potent backlash from legislations. Moreover, in an immediate manner, it destroys established branded goods, and promises low-returns to big pharma players. Hence, technologies like 3D printed labels, hologram-based branding will remain key to growth for major pharmaceutical companies, and will likely increase margins for expert label manufacturers in the pharmaceutical labelling market.

Along with e-commerce, dynamic shifts in demographics in the developed world will also promise major growth, as demand for specially designed labels for elderly will be on the rise. According to the 2019 US census, all the boomers will be older than 65, retirement age by 2030. Moreover, this population remains at major risk from chronic diseases like cancer, Alzheimer’s, among others. This will present a demand for simplified, accurate, and RFID tagged packaging in the pharmaceutical labelling market. The demographic shifts are common across the developed world, affecting European countries like France, Germany, Spain, and Italy more severely than the US.

The key players of the global pharmaceutical labelling market are 3M, Avery Dennison, Bemis, CCL Industries, Essentra, LINTEC, SATO Holdings, Advanced Labels, Edwards Label, Jet Label, Consolidated Label, Axon, Clabro Label, Classic Label, Maverick Label, Metro Label, Progressive Label, MCC Label, Mercian Labels, Taylor Label, and others.

The Pharmaceutical Labelling Market is Segmented as Below:

By Type

• Pressure sensitive label
• Glue applied label
• Sleeve label
• In mould label
• others

By Material

• Paper
• Polymer film
• Others

By Application

• Instructional and decorative label,
• functional label,
• promotional
• other

By end use

• Bottles
• Parenteral containers
• Blister packs
• Pre-fillable syringes
• Pre-fillable inhalers
• Pouches
• Others

By Geography

• North America
• U.S.
• Canada
• Europe
• Germany
• UK
• France
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• Japan
• China
• India
• Australia
• Rest of APAC
• South America
• Brazil
• Rest of South America
• Middle East & Africa
• UAE
• South Africa
• Saudi Arabia
• Rest of MEA