The global sweetener market was estimated to be US$ 82.04 Billion in 2022 and is expected to grow at a CAGR of 2.9% between 2023 to 2032.
A sweetener is a substance that is added to food or drink to make it taste sweet. Sweeteners can be natural, such as sugar, honey, or maple syrup, or they can be artificial, such as aspartame, saccharin, or sucralose. Sweeteners are commonly used in the production of a wide variety of food and beverage products, including soft drinks, candy, baked goods, and dairy products.
They are used to enhance the sweetness of a product while often reducing the caloric content as compared to sugar. These are also being used as a sugar substitute in diets to reduce their overall sugar intake.
The global sweeteners market is being driven by a number of factors, including increasing demand for low-calorie and sugar-free products, expansion of the food and beverage industry, and growing use of sweeteners in pharmaceuticals and personal care products.
Consumers are becoming more health-conscious and are looking for ways to reduce their sugar intake without sacrificing taste, creating a growing demand for sweeteners. At the same time, the food and beverage industry is expanding rapidly, creating new opportunities for sweetener manufacturers.
In addition, lifestyle diseases such as diabetes and obesity are becoming increasingly prevalent around the world, particularly in developed countries. This has led to a greater focus on reducing sugar intake, which in turn has driven demand for sweeteners as a sugar substitute. Overall, these factors are expected to continue driving growth in the global sweeteners market in the coming years, creating new opportunities for companies that manufacture and distribute sweeteners.
Based on type the market is segmented into Sucrose, High-fructose Corn Syrup, Polyol Sweeteners/Sugar Alcohols, High Intensity Sweeteners, Allulose, Tagatose, Cambya, and other types.
Among these, sucrose has been the most commonly used sweetener in the food industry, and it is still widely used today. Sucrose is a natural sweetener that is derived from sugar cane or sugar beet and has been used for centuries. It is also a relatively inexpensive sweetener compared to some of the newer sweeteners on the market. As a result, sucrose may be one of the largest segments of the sweeteners market.
The fastest-growing segment of the sweeteners market is the high-intensity sweeteners segment. High-intensity sweeteners are synthetic sweeteners that are much sweeter than sugar but contain very few or no calories. Examples of high-intensity sweeteners include aspartame, saccharin, and sucralose. These sweeteners are increasingly popular in the food and beverage industry, particularly in low-calorie and sugar-free products.
The high-intensity sweeteners segment is expected to grow rapidly in the coming years due to increasing demand for low-calorie and sugar-free products, as well as advancements in sweetener technology that are making these sweeteners more cost-effective and easier to produce.
Based on the form, the market is segmented into solid sweeteners, and liquid sweeteners.
Among these, solid sweeteners segment is the largest owing to the fact that they have been more commonly used in the food industry, particularly in home cooking and baking. Solid sweeteners, such as granulated sugar, brown sugar, and powdered sugar, are easy to measure and store, making them convenient for use in recipes. While the liquid sweeteners, such as corn syrup and honey, are also widely used in the food industry too, particularly in commercial food production. Due to this the difference in the share of this and solid sugar segment is very small.
Liquid sweeteners are often used in products such as beverages, baked goods, and processed foods because they are easier to incorporate into the product and can provide a more uniform sweetness throughout. Additionally, some liquid sweeteners, such as high fructose corn syrup, are less expensive than solid sweeteners, making them an attractive option for food manufacturers.
Geographically, the global sweetener market is segmented into North America, Europe, Asia-Pacific, Middle East and Africa, and South America.
Following are some of the major trends in these regions –
North America: The North American sweetener market is witnessing a shift towards natural sweeteners due to the growing health concerns of consumers. Consumers are becoming more health-conscious and are looking for natural alternatives to artificial sweeteners. There is also an increasing demand for low-calorie and sugar-free products due to the high prevalence of obesity and diabetes in the region.
Manufacturers are responding to this trend by developing natural sweeteners that offer the same level of sweetness as artificial sweeteners. Additionally, there is a growing trend towards personalized and unique flavor combinations, with manufacturers offering a wide range of sweetener options to meet the needs of consumers.
Europe: The European sweetener market is witnessing a growing demand for organic and non-GMO sweeteners, as consumers are becoming more health-conscious and are seeking out natural and sustainable alternatives to traditional sweeteners. There is also a trend towards sugar reduction, with governments in the region imposing sugar taxes and encouraging manufacturers to reduce the sugar content of their products.
The rise of plant-based diets is also driving demand for natural and sustainable sweeteners, such as stevia and agave. Finally, there is a growing trend towards premiumization, with manufacturers offering high-end sweetener options that cater to the growing demand for luxury food and beverage products.
Asia-Pacific: The Asia-Pacific sweetener market is witnessing a shift towards natural and low-calorie sweeteners, as consumers are becoming more health-conscious and are seeking out healthier alternatives to traditional sweeteners. There is also a trend towards customization, with manufacturers offering a wide range of sweetener options to meet the needs of consumers.
Additionally, the rising middle class in the region is driving demand for processed foods, soft drinks, and other sweetened products.
Companies operating in the global sweeteners market have adopted various growth strategies to expand their market share and increase profitability. One of the key growth strategies adopted by these companies is product innovation. Many companies are investing heavily in research and development to create new and innovative sweeteners that are healthier, more natural, and better-tasting than existing products.
For example, several companies are exploring the use of natural sweeteners such as stevia and monk fruit as a healthier alternative to artificial sweeteners. Additionally, companies are working to improve the taste and texture of existing sweeteners to better replicate the taste of sugar.
Another key growth strategy adopted by companies in the sweeteners market is mergers and acquisitions. In recent years, there has been a trend towards consolidation in the industry, with larger companies acquiring smaller players to increase their market share and expand their product portfolio.
For example, in 2018, Ingredion Inc. acquired Penford Corporation, a leading producer of specialty ingredients including sweeteners. This acquisition helped Ingredion to expand its portfolio of clean-label and natural sweeteners. Similarly, in 2017, Cargill acquired the sweetener business of FMC Corporation, which helped the company to expand its product offerings in the high-intensity sweeteners market.
ADM, Ajinomoto Co., Inc., Beeyond the Hive, Cargill, Incorporated, DFI Corporation, Dabur India Ltd., Foodchem International Corporation, Ingredion, International Flavors & Fragrances Inc., Kerry Group plc, Nascent Health Sciences, LLC, PureCircle, Pyure Brands LLC, Roquette Frères, Tate & Lyle., and many more.
By Type
By Form
By Application
By Region
The sweetener market was estimated to be US$ 82.04 Billion in 2022.
The sweetener market is expected grow at a CAGR of 2.9% between 2023 to 2032.
The global sweeteners market is being driven by a number of factors, including increasing demand for low-calorie and sugar-free products, expansion of the food and beverage industry, and growing use of sweeteners in pharmaceuticals and personal care products.
The fastest-growing segment of the sweeteners market is the high-intensity sweeteners segment. High-intensity sweeteners are synthetic sweeteners that are much sweeter than sugar but contain very few or no calories.
Solid sweeteners segment is the largest owing to the fact that they have been more commonly used in the food industry, particularly in home cooking and baking.
Europe will lead the global sweetener market. The European sweetener market is witnessing a growing demand for organic and non-GMO sweeteners, as consumers are becoming more health-conscious and are seeking out natural and sustainable alternatives to traditional sweeteners.
The key growth strategies adopted by these companies is product innovation. Many companies are investing heavily in research and development to create new and innovative sweeteners that are healthier, more natural, and better-tasting than existing products.
ADM, Ajinomoto Co., Inc., Beeyond the Hive, Cargill, Incorporated, DFI Corporation, Dabur India Ltd., Foodchem International Corporation, Ingredion, International Flavors & Fragrances Inc., Kerry Group plc, Nascent Health Sciences, LLC, PureCircle, Pyure Brands LLC, Roquette Frères, Tate & Lyle among others, are the prominent players in the sweetener market
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