Tissue Paper Market

Rising awareness among general population in regards to health and hygiene, coupled with booming hospitality and tourism sector are expected to drive industry growth over the coming years. Increasing tourism activities across Europe and APAC region will likely to boost tissue paper market growth as well. The Global Tissue Paper Market was valued at US$ 64.5 billion in 2019. Increasing number of women in workforce across the globe is further likely to escalate industry growth in terms of revenue during the forecast period. Moreover, other factors such as, cost effectiveness, ease of use, and low penetration of tissue paper substitutes are likely to favor market progress as well.

North America region currently hold major market share, owing to the recent boom in the hospitality and tourism sector. Also, Europe is expected to overtake North America in terms of revenue generation due to the growing health awareness and increasing healthcare spending. 

The report titled “Global Tissue Paper Market - Global Market Share, Trends, Analysis and Forecasts, 2023-2032” wherein 2021 is historic period, 2022 is the base year, and 2023 to 2032 is forecast period. Additionally, the study takes into consideration the competitive landscape, wherein the report would provide company overview and market outlook for leading players in the global tissue paper market. Furthermore, the report would reflect on the key developments, global & regional sales network, business strategies, security & exchange overview, research & development activities, production facilities, product portfolio, employee strength, and key executive, for all the players considered under the scope of study.

For instance, Kimberly-Clark reported revenues of US$ 18.48 Billion in 2018 and the segment and geographic analysis of the company indicates that personal care is the dominating revenue segment of the company, with the North America being the major revenue generating region. Moreover, the tissue paper market study takes into consideration market segmentation based on product type, application, sales channel, and geography. Based on product type the global tissue paper market is segmented into toilet paper, kitchen & hand towels, napkins, facial tissues, and others. Based on application, the market is segmented into At home (AH) and Away from home (AFH). Based on sales channel, the market is segmented into offline and online.

On the basis of geography, the market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. Additionally, the study provides in-depth analysis of individual company considered under the scope of study with a focus on all operating business segment, and would identify the segment of the company focusing on tissue paper. Further, market share of company in the global market would also be calculated. For instance, Kimberly-Clark operates through three segments namely Personal Care, Consumer Tissue, and K-C Professional. Moreover, the company offers tissue papers under the Consumer Tissue business segment which generated a revenue of US$ 6015 Mn in 2018.

The report study takes into consideration the key competitive information such as business strategy, product portfolio, key development, SWOT analysis, and research and development focus of all the tissue paper manufacturing companies. Furthermore, the global tissue paper market study would take into consideration the participants engaged throughout the supply chain and value chain of the market, along with their contribution.

Product portfolio would focus on all the products under the tissue paper business segment of the company. Similarly, the recent development section would focus on the latest developments of company such as strategic alliances and partnerships, merger and acquisition, new product launched and geographic expansion in the global tissue paper market. For instance, Ballarpur Industries Limited acquired Premier Tissues for INR 76.52 cr.

Major players dominating the global market include Kimberly-Clark Corp., Essity AB, Georgia-Pacific LLC, Asia Pulp and Paper Group, Procter & Gamble Company, Sofidel Group Co., CMPC Tissue S.A., WEPA Hygieneprodukte GmbH, Metsä Group, and Cascades Inc..

Segmentation:

By Application

• Oil & Gas
• Mineral Applications
• Agricultural Applications

By Product Type

• Toilet Paper
• Kitchen & Hand Towels
• Napkins
• Facial Tissues
• Others

By Sales Channel

• Online
• Offline

By Geography

• North America
• Europe
• Asia Pacific
• Middle East & Africa
• South America