Anime Market - Global Market Share, Trends, Analysis and Forecast, 2023-2032
The global anime market was estimated to be US$ 28.84 Billion in 2022 and is expected grow at a CAGR of 10.2% between 2023 to 2032.
Anime is a style of Japanese animated entertainment featuring colourful characters, imaginative storylines, and fantastical settings. The word "anime" is derived from the original Japanese pronunciation of the word "animation." The genre has gained a global following and has become a cultural phenomenon in many countries outside of Japan.
Anime covers a wide range of genres and themes, including action, adventure, comedy, drama, fantasy, romance, science fiction, and horror. The genre is known for its distinctive visual style, which often features highly detailed character designs, imaginative landscapes, and fluid, dynamic animation.
In addition to animated television series and films, anime also encompasses a variety of other media, including manga (Japanese comic books), video games, and merchandise. The anime industry is a major contributor to the Japanese economy and has also had a significant impact on the global entertainment industry.
Market Drivers
Increasing demand for anime-themed merchandise and events is thriving the market growth
The global anime market is driven by several factors, including the growing popularity and influence of Japanese culture, the expansion of online streaming platforms and the rise of the video streaming industry, and the growing influence and growth of the gaming industry. Japanese culture has been gaining popularity globally, and anime is an integral part of Japanese popular culture.
This has led to an increased demand for anime globally, with more and more people becoming fans of anime and Japanese culture. The growth of online streaming platforms, such as Netflix and Crunchyroll, has made anime more accessible to a wider audience, allowing fans to watch their favourite anime series and films from anywhere, at any time.
In addition, the gaming industry has grown significantly in recent years, and anime-themed video games have become increasingly popular. This has helped to increase the visibility and popularity of anime and has led to an increased demand for anime-themed merchandise, such as video games, figures, and collectibles.
As incomes rise and purchasing power increases globally, consumers are more likely to spend money on entertainment and leisure activities, including anime-themed merchandise and events, such as anime conventions and cosplay events. As disposable income and purchasing power continue to rise, the demand for anime-themed merchandise and events is expected to grow, further driving the growth of the global anime market.
Type segmentation of Global Anime Market
Increasing availability of anime content online is driving the growth of the video segment
On the basis of anime type the market is segmented into Movie, Video, Merchandising, Music, and Live Entertainment.
Among these, the merchandising segment is the largest segment owing to the high demand for anime-related merchandise, such as clothing, toys, and collectible items, among fans of the genre. The popularity of anime has created a strong market for merchandise, and companies are capitalizing on this trend by offering a wide range of anime-related products.
The fastest growing segment in the anime market is considered to be the video segment. This is due to the increasing availability of anime content online, as well as the growing popularity of online streaming services, such as Netflix and Hulu. The video segment is growing rapidly as it allows users to access anime content from anywhere and at any time.
Additionally, the increasing popularity of smartphones and other mobile devices has made it easier for users to access anime content on the go, further driving the growth of the video segment.
Distribution Channel segmentation of Global Anime Market
Increasing popularity of streaming platforms is driving the growth of the anime market
On the basis of distribution channel, the market is segmented into Television, Streaming Platform, DVD/Blu-ray, and other channels. Among these, the television distribution channel is the largest segment due to the widespread availability of anime on television and the large number of viewers who prefer to watch anime on traditional television channels.
The popularity of anime on television is driven by the accessibility and convenience of watching anime on television, as well as the high quality of the content and the variety of anime available on television channels.
The fastest growing segment in the anime market is the streaming platform distribution channel. This is due to the increasing popularity of streaming platforms, such as Netflix, Amazon Prime, and Hulu, which are offering a wide range of anime content to viewers.
The popularity of streaming platforms is driven by the convenience and accessibility of watching anime on these platforms, as well as the high quality of the content and the variety of anime available on these platforms. Additionally, the increasing popularity of streaming platforms is also driving the growth of the anime market, as it makes it easier for viewers to access and watch anime from their favourite platforms.
Regional trends of the Global Anime Market
Japan, China, and South Korea are the world's largest markets for anime
Geographically, the global anime market is segmented into North America, Europe, Asia-Pacific, Middle East and Africa, and South America. Following are some of the major trends in these regions.
In North America, the key regional trend in the anime market is the increasing popularity of streaming services, such as Netflix and Hulu, which are making it easier for fans to access and watch anime content. This is driving the growth of the anime market in the region, as fans are able to watch new and older anime content in one convenient location.
Another trend in the region is the growing popularity of conventions and events, such as anime and comic book conventions, which are providing fans with opportunities to meet their favourite anime creators and celebrities, as well as to purchase merchandise and collectibles.
In Europe, the key regional trend in the anime market is the increasing popularity of anime among young people and the growing demand for anime-related merchandise. Companies are investing in marketing and advertising to reach new fans and increase their market share in the region.
Additionally, the increasing popularity of e-commerce is also driving the growth of the anime market in Europe, as it makes it easier for fans to access and purchase merchandise and collectibles.
In Asia-Pacific, the key regional trend in the anime market is the increasing popularity of anime in countries such as Japan, China, and South Korea, which are some of the largest markets for anime in the world. Companies in the region are investing in research and development to create new and innovative anime content, as well as to develop new merchandise and collectibles.
Additionally, the increasing popularity of online streaming services is also driving the growth of the anime market in the region, as it makes it easier for fans to access and watch anime content. The increasing demand for anime-related merchandise is also driving the growth of the anime market in the region, as fans are seeking high-quality and unique merchandise that appeals to their interests and hobbies.
Key players and market strategies:
Companies operating in the global anime market are adopting various growth strategies to increase their market share and maintain their competitiveness. One of the key strategies being adopted is investing in research and development to create new and innovative anime content that appeals to fans.
Companies are also investing in the production of high-quality merchandise, such as toys, clothing, and collectibles, which are highly sought after by fans.
Another key growth strategy being adopted by companies in the anime market is expanding their distribution channels, such as online streaming services and e-commerce platforms, to reach new and existing customers. Companies are also investing in marketing and advertising to increase brand awareness and reach new fans.
Additionally, companies are focusing on expanding their geographic presence and reaching new customers in emerging markets, such as Asia-Pacific, South America, and Middle East and Africa. These growth strategies are helping companies to increase their market share, maintain their competitiveness, and achieve sustainable growth in the long term.
Finally, companies are also entering into strategic partnerships and collaborations with other companies, such as production studios, content creators, and licensing partners, to increase their product portfolio, reach new customers, and enhance their distribution capabilities. These partnerships are helping companies to increase their competitiveness, expand their market presence, and achieve sustainable growth in the long term.
Some of the biggest companies operating in the global anime market are Atomic Flare, Bones Inc., Crunchyroll (Sony Pictures Entertainment Inc.), Discotek Media, Good Smile Company, Inc., Kyoto Animation Co., Ltd., MADHOUSE, Inc., Pierrot Co., Ltd., Production I.G, Inc., Progressive Animation Works Co., Ltd. (PA Works), Sentai Holdings, LLC (AMC Networks), Studio Ghibli, Inc., Sunrise, Inc. (Bandai Namco Filmworks), Toei Animation Co., Ltd., Ufotable Co., Ltd., VIZ Media, LLC, and many more.
Global Anime Market Segmentation:
By Anime Type
- Movie
- Video
- Merchandising
- Music
- Live Entertainment
- Others
By Distribution Channel
- Television
- Streaming Platform
- DVD/Blu-ray
- Others
By Region
- North America
- United States
- Canada
- Rest of North America
- Europe
- Germany
- United Kingdom
- Italy
- France
- Spain
- Rest of Europe
- Asia Pacific
- Japan
- India
- China
- Australia
- South Korea
- Rest of Asia Pacific
- Middle East & Africa
- UAE
- Saudi Arabia
- South Africa
- Rest of the Middle East & Africa
- South America
- Brazil
- Rest of South America
- Introduction
- Research Objectives
- Report Assumptions
- Research Methodology
- Abbreviations
- Preface
- Market Definition
- Report Scope and Market Segmentation
- Research Highlights
- Market Synopsis: Global Anime Market
- Global Anime Market Qualitative Analysis
- Trends
- Market trends
- Technology Trends
- PESTLE Analysis (For 3 prominent countries)
- Market Influencers
- Driving Forces
- Hindering Forces
- Opportunities
- COVID-19 impact
- Porter’s Five Forces Analysis
- Value Chain Analysis
- Trends
- Global Anime Market Analysis and Forecast, by Anime Type
- Overview and definitions
- Key segment analysis
- Global Anime Market Estimates (US$ Mn), by Anime Type, 2019 – 2032
- Movie
- Video
- Merchandising
- Music
- Live Entertainment
- Others
- Global Anime Market Analysis and Forecast, by Distribution Channel
- Overview and definitions
- Key segment analysis
- Global Anime Market Estimates (US$ Mn), by Distribution Channel, 2019 – 2032
- Television
- Streaming Platform
- DVD/Blu-ray
- Others
- Global Anime Market Analysis and Forecast, by Region
- Overview and definitions
- Key segment analysis
- Global Anime Market Estimates (US$ Mn), by Region, 2019 – 2032
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- South America
- North America Anime Market Analysis and Forecast
- Overview and definitions
- Key segment analysis
- North America Anime Market Estimates (US$ Mn), by Anime Type, 2019 – 2032
- Movie
- Video
- Merchandising
- Music
- Live Entertainment
- Others
- North America Anime Market Estimates (US$ Mn), by Distribution Channel, 2019 – 2032
- Television
- Streaming Platform
- DVD/Blu-ray
- Others
- North America Anime Market Estimates (US$ Mn), by Country, 2019 – 2032
- United States
- Canada
- Rest of North America
- Europe Anime Market Analysis and Forecast
- Overview and definitions
- Key segment analysis
- Europe Anime Market Estimates (US$ Mn), by Anime Type, 2019 – 2032
- Movie
- Video
- Merchandising
- Music
- Live Entertainment
- Others
- Europe Anime Market Estimates (US$ Mn), by Distribution Channel, 2019 – 2032
- Television
- Streaming Platform
- DVD/Blu-ray
- Others
- Europe Anime Market Estimates (US$ Mn), by Country, 2019 – 2032
- Germany
- United Kingdom
- Italy
- France
- Spain
- Rest of Europe
- Asia Pacific Anime Market Analysis and Forecast
- Overview and definitions
- Key segment analysis
- Asia Pacific Anime Market Estimates (US$ Mn), by Anime Type, 2019 – 2032
- Movie
- Video
- Merchandising
- Music
- Live Entertainment
- Others
- Asia Pacific Anime Market Estimates (US$ Mn), by Distribution Channel, 2019 – 2032
- Television
- Streaming Platform
- DVD/Blu-ray
- Others
- Asia Pacific Anime Market Estimates (US$ Mn), by Country, 2019 – 2032
- China
- Japan
- South Korea
- India
- Australia
- Rest of Asia Pacific
- Middle East & Africa Anime Market Analysis and Forecast
- Overview and definitions
- Key segment analysis
- Middle East & Africa Anime Market Estimates (US$ Mn), by Anime Type, 2019 – 2032
- Movie
- Video
- Merchandising
- Music
- Live Entertainment
- Others
- Middle East & Africa Anime Market Estimates (US$ Mn), by Distribution Channel, 2019 – 2032
- Television
- Streaming Platform
- DVD/Blu-ray
- Others
- Middle East & Africa Anime Market Estimates (US$ Mn), by Country, 2019 – 2032
- UAE
- Saudi Arabia
- South Africa
- Rest of MEA
- South America Anime Market Analysis and Forecast
- Overview and definitions
- Key segment analysis
- South America Anime Market Estimates (US$ Mn), by Anime Type, 2019 – 2032
- Movie
- Video
- Merchandising
- Music
- Live Entertainment
- Others
- South America Anime Market Estimates (US$ Mn), by Distribution Channel, 2019 – 2032
- Television
- Streaming Platform
- DVD/Blu-ray
- Others
- South America Anime Market Estimates (US$ Mn), by Country, 2019 – 2032
- Brazil
- Argentina
- Rest of South America
- Competition Analysis – Global Anime Market
- Market Composition
- Market Share Analysis (%), by Supplier (2022)
- Company Profiles
- Atomic Flare, Bones Inc.
- Business overview
- Geographic presence
- Product portfolio
- Financial facts
- Relevant news and strategic view
- Crunchyroll (Sony Pictures Entertainment Inc.)
- Discotek Media
- Good Smile Company, Inc.
- Kyoto Animation Co., Ltd.
- MADHOUSE, Inc.
- Pierrot Co., Ltd.
- Production I.G, Inc.
- Progressive Animation Works Co. Ltd.
- Sentai Holdings, LLC (AMC Networks)
- Studio Ghibli, Inc.
- Sunrise, Inc. (Bandai Namco Filmworks)
- Toei Animation Co., Ltd.
- Ufotable Co., Ltd.
- VIZ Media, LLC
- Atomic Flare, Bones Inc.
- Conclusion & Recommendations
Frequently asked questions about this report
How big is the global anime market?
The anime market size surpassed USD 28.84 billion in 2022.
Which is the world's largest market for anime?
Japan, China, and South Korea are the world's largest markets for anime.
What are the driving factors of the global anime market?
The global anime market is driven by several factors, including the growing popularity and influence of Japanese culture, the expansion of online streaming platforms and the rise of the video streaming industry, and the growing influence and growth of the gaming industry.
How much is the global anime market growth?
The global anime market is estimated to expand at a CAGR of 10.2% from 2023 to 2032.
Which distribution channel is the largest in the anime market?
The television distribution channel is the largest segment due to the widespread availability of anime on television and the large number of viewers who prefer to watch anime on traditional television channels.
What are the types of anime?
Movies, videos, merchandising, music, and live entertainment are genres of anime.
Which are the biggest players operating in the anime industry?
Atomic Flare, Bones Inc., Crunchyroll (Sony Pictures Entertainment Inc.), Discotek Media, Good Smile Company, Inc., Kyoto Animation Co., Ltd., MADHOUSE, Inc., Pierrot Co., Ltd., Production I.G, Inc., Progressive Animation Works Co., Ltd. (PA Works), Sentai Holdings, LLC (AMC Networks), Studio Ghibli, Inc., Sunrise, Inc. (Bandai Namco Filmworks), Toei Animation Co., Ltd., Ufotable Co., Ltd. and VIZ Media LLC are some of the winners in the anime industry.
What are the key growth strategies of anime industry players?
One of the key strategies being adopted is investing in research and development to create new and innovative anime content that appeals to fans. Companies are also investing in the production of high-quality merchandise, such as toys, clothing, and collectibles, which are highly sought after by fans.